Comparisons / Intercom (Fin)
Intercom — which renamed itself Fin in 2026 and is being acquired by Salesforce (agreement June 2026, expected to close in 2027) — is one of the world's leading AI customer service platforms: Fin AI Agent, helpdesk, 350+ integrations, a public API and a strong compliance stack (SOC 2, ISO 27001). An impressive product. The question is whether it suits a small or medium-sized Swedish company — here's the honest comparison.
Updated 19 August 2026. Based on publicly available information — found an error? Email [email protected] and we'll correct it right away.
✓ = yes (publicly documented) · △ = partly/with caveats · – = not publicly marketed (Aug 2026) · ? = no public information
| Chattassistent | Intercom (Fin) | |
|---|---|---|
| Swedish language support in the AI | ✓ | △ Swedish is 1 of 45+ languages |
| Built for Swedish companies (Swedish company & support) | ✓ | – American company, English support, prices only in USD |
| Multilingual (50+ languages) | ✓ | ✓ 45+ languages |
| Trained on your website & your documents | ✓ | ✓ |
| Human handover | ✓ | ✓ |
| Leadgenerering (namn/telefon/e-post) | ✓ | ✓ (lead qualification $9.99 each) |
| Meeting booking with calendar invitation | ✓ | △ via Fin Tasks/integrations |
| SMS support | ✓ live | △ SMS exists — but only in the US, Canada, UK & Australia, not Sweden |
| AI receptionist (answers the phone) | ✓ live | △ Fin Voice exists — enterprise sales, no public price; Swedish numbers: no information |
| Voice mode in the web chat | ✓ | ? |
| Adds items to the cart (Shopify & WooCommerce) | ✓ | △ Shopify actions (refund, order change); adding to cart: no information |
| CRM-koppling | ✓ EasyCRM + webhooks | ✓ 350+ apps |
| Zapier & Make (1,000+ apps) | ✓ via webhooks | ✓ |
| Analytics & A/B testing | ✓ | ✓ |
| Public prices in SEK | ✓ | △ public prices in USD + $0.99 per AI-resolved case |
| Risk-free to try | ✓ no lock-in | ✓ 14-day trial |
| GDPR & all data inside the EU | ✓ Irland | △ GDPR yes, EU hosting optional — but a US company (CLOUD Act) · SOC 2 + ISO 27001 |
| Self-service — running in minutes | ✓ ~2 min | △ self-serve for the basics; Voice & enterprise via sales |
Intercom (Fin): seats $29–132/mo + Fin AI $0.99 per resolved case + add-ons — a small team with ~200 AI-resolved cases a month lands around $250+/mo (~2,500 kr), USD only. Chattassistent: fixed SEK prices — Start 990 · Pro 2,490 · Enterprise 4,990 kr/mo (excl. VAT), the AI is included, no per-case fee.
No — Intercom's SMS channel supports only the US, Canada, the UK and Australia (Aug 2026). Chattassistent's SMS support is built for Swedish numbers and is live.
Seats from $29/mo + $0.99 per AI-resolved case + any add-ons, all in USD. The total cost grows with volume and is hard to predict. Chattassistent has fixed prices in SEK with the AI included.
For international teams that need the broadest platform on the market, 350+ integrations, a public API and enterprise compliance — and that have the budget and time for the complexity.
This page is written by Chattassistent (oqpo group AB) and is therefore not independent — but it is honest: all information about Intercom (Fin) comes from public sources, Intercom (Fin)'s strengths are set out openly, and the absence of a feature is written as "not publicly marketed" when we can't know for certain. Updated 19 August 2026.
Sources
Running in a couple of minutes, prices in SEK, no lock-in — and an AI that answers in chat, SMS and on the phone.